Fresh ideas. Strong partnerships. A shared commitment to growing a healthier world.
What happens when thousands of produce professionals gather under one roof to discuss the future of fresh food? Innovation sparks, relationships strengthen, and important conversations turn into action. That’s exactly what our team experienced at this year’s International Fresh Produce Association (IFPA) Global Produce & Floral Show.
At Gwillimdale Farms, we were proud to exhibit alongside leaders from across the fresh produce industry, showcasing the root vegetables we grow with care and sharing our commitment to quality, consistency, and service.
The biggest benefit of attending IFPA? It brings the entire produce supply chain together to exchange ideas, identify opportunities, and work collectively toward one important goal: helping more people enjoy the health benefits of fresh fruits and vegetables.
About IFPA
The International Fresh Produce Association (IFPA) is the global voice of the produce and floral industries. Representing companies across the fresh produce and floral supply chain, IFPA works to drive positive change, advocate for the industry, and support initiatives that help businesses grow and consumers thrive.
Their mission aligns closely with our own values. Through collaboration, innovation, education, and advocacy, IFPA is helping build a healthier world where fresh produce plays a larger role in everyday diets.
Showcasing the Gwillimdale Difference
This year, visitors to Booth #1388 were welcomed by a vibrant display of the products we’re proud to grow and market. One feature that certainly caught attention was our signature Fingerling Potato Tower, which sparked conversations throughout the event and highlighted the versatility and visual appeal of specialty potatoes.
Alongside our fingerlings, we showcased a full lineup of premium root vegetables, including:
- Potatoes
- Carrots
- Rainbow Carrots
- Beets
- Onions
- Parsnips
These products represent the heart of what we do. As a year-round supplier, we’re focused on delivering high-quality produce that helps retailers, wholesalers, foodservice operators, and consumers enjoy dependable freshness in every season.
Key Takeaways from the Show
While the products on display are always exciting, some of the most valuable moments happen through conversations.
One message echoed throughout the event: fresh is essential. Healthy is essential. Safe is essential.
As an industry, we have an incredible opportunity to increase produce consumption and help address growing concerns around diet-related health challenges. Several themes stood out during the show:
Nutrition and Food Literacy Matter
Education continues to be one of the most powerful tools we have. Industry discussions highlighted the importance of helping consumers better understand nutrition and empowering them with the confidence to prepare and enjoy fresh produce at home.
Promoting Produce and Fibre
The future isn’t about chasing every new health trend. It’s about helping consumers rediscover the value of whole foods. Root vegetables provide fibre, flavour, versatility, and nourishment, making them an easy addition to healthy meals throughout the year.
Innovation Creates Opportunity
From AI-powered recipe inspiration to emerging sustainability initiatives and production technologies, the industry is embracing new tools that make healthy eating more accessible and engaging for consumers.
The Power of a Shared Voice
Perhaps the most important takeaway was the reminder that collective efforts create greater impact. By working together as growers, marketers, retailers, dietitians, and industry advocates, we can amplify the message that fresh produce deserves a larger place on every plate.
Connections That Drive Growth
Beyond the educational sessions and trade show floor, IFPA provided an invaluable opportunity to connect with customers, partners, suppliers, and friends from across the industry.
We’re grateful for every conversation we had and every new relationship formed. These connections strengthen our industry and create opportunities to continue growing together.
Let’s Keep the Conversation Going
If you didn’t have the chance to visit us at the show, we’d still love to connect.
Interested in learning more about our products and varieties?
- Visit our website: gwillimdalefarms.com
- Explore our 2025 Specification Book
- Browse our Recipe Collection for inspiration on how to bring more root vegetables to the table
Thank you to everyone who stopped by our booth, admired our root vegetable program, shared ideas, and helped make this year’s IFPA Global Produce & Floral Show such a memorable experience.
Together, let’s continue driving produce consumption, inspiring healthier eating habits, and growing a stronger future for fresh produce.
At Gwillimdale Farms, freshness never goes out of season.